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Zonze Phone is the new virtual player in the ever-competitive smart mobile market whose unique selling point is about prioritizing targeted technological breakthroughs according to the requests by its fan community.
 
It’s a niche product tailored for a focused but vibrant geek community. One of its key agenda is to lead a unique voice in smartphone technology by corresponding 4 fundamental challenges proactively in preparation for the 5G revolution.
 
The key term “ON” illustrates precisely such a proactive attitude from the working team and community. In simple words, to make things truly happen we shall all possess an “ON” attitude towards the unknown or the exciting ahead.
 
A transitional and ideal mobile communication of the future would always be depended on how far we reach (The World),  how fast we achieve (The Move), how clear we receive (The Sound), and how deep we dive into (The Journey) while pioneering network technologies. These are the 4 challenges Zonze Phone would always be cracking for its community regardless of the time.
 
The visual system precisely reflects the above connotations of the brand by vividly exploring “ON” as a versatile symbol for all 4 dimensions of mobile challenges. The base pattern, on the other hand, is to show homage to the famous Morse Code.  
Zonze Phone是竞争激烈的智能手机市场的新虚拟玩家,其独特的卖点是,根据粉丝群体的要求,优先实现有针对性的技术突破。
 
这是一款专为专注但充满活力的极客群体量身定制的利基产品。其主要议程之一是通过积极应对4个基本挑战,为5G革命做好准备,在智能手机技术领域发出独特的声音。
 
关键字“ON”恰恰说明了工作团队和社区的这种积极主动的态度。简单地说,为了让事情真正发生,我们都应该对未知或前方的激动人心的事情抱有“积极”的态度。
 
未来的过渡性和理想的移动通信将始终取决于我们在开拓网络技术时能够到达多远(the World)、实现多快(the Move)、接收多清晰(the Sound)以及深入多深(the Journey)。这是Zonze Phone无论何时都会为其社区解决的4个挑战。
 
视觉系统通过形象地探索“ON”作为移动挑战所有四个维度的通用符号,准确地体现了品牌的上述内涵。另一方面,基本图案的意象则是为了向著名的莫尔斯电码致敬。