Ruiron Hotel Group is a virtual hospitality brand established in Japan whose primary aim is to offer international travelers a premium staying experience at a reasonable cost. There are dozens of branches located at all corners of the country. The travelers would still be guaranteed the same quality service wherever they choose to check-in.
There are 3 core values Ruiron’s vision is based on, these are also the ones critical of defining classical and today’s Japan’s way of life:
“Reconnect” – to connect, to heal, and to bring people together.
“Revive” – to renovate, to recover, and to refresh the status quo.
“Respect” – to love, to help, and to support each other.
The visual identity aims to merge these 3 values in a concealed manner visually yet still persist the minimalist and delicate chic popularized in Japanese aesthetics.
