Hua An is a virtual health organization based in Singapore whose primary mission is to support the development of the medical research community worldwide under a charitable purpose.
There are 4 key characteristics that define the core identity of the brand: “Healthy“, “United“, “Active” and “Neat“, of which the descriptions also illustrate a clear path for any individuals to achieve a relatively ideal status of their well-being in terms of health.
The brand’s visual took the inspirations of multiple classic concepts from “Tree of Life” to “Ying & Yang” … in order to emphasize the ultimate theme – “Life in Harmony“. A positive vision that could be universally acknowledged by everyone today against the backdrop of increasing health challenges caused by our increasingly unbalanced way of life.
华安是一个虚拟健康组织,总部设在新加坡,其主要使命是支持全球医学研究领域的慈善发展。
定义品牌核心身份的四个关键特征是:“健康”、“联合”、“活跃”和“整洁”,这些描述也为任何个人在健康方面实现一个相对理想的幸福状态提供了一条清晰的路径。
品牌视觉的灵感汲取于从“生命之树”到“阴阳”等多个经典概念。以强调“和谐生活”这一终极主题。在我们日益不平衡的生活方式造成越来越多的健康挑战的背景下,这是一个可以得到今天每个人普遍承认的积极愿景。